The missed call study
Every company in this category tells you what percentage of calls to a contractor go unanswered. They all quote roughly the same figure, and none of them can tell you who measured it, when, or on how many businesses. We went looking for the original and did not find one.
The method
| What | How |
|---|---|
| Who | Independent HVAC, plumbing and electrical contractors, one to five trucks, Texas and the Sun Belt |
| What we call | The number published on the business’s own website |
| When | A fixed grid of times across weekday hours, weekday evenings and weekends, so the answer is not an artefact of when we happened to dial |
| What counts as answered | A person picks up. Voicemail is not answered. An answering service that takes a message is recorded separately, because it is a different thing from nobody picking up |
| What we publish | The counts, the dates, the time buckets and the method. Not a rounded headline |
We do not use an AI voice to place these calls, ever. The FCC treats an AI generated voice as an artificial voice under the TCPA, and that is a line rather than a preference.
The result
When the sample is large enough to mean something, the number and the raw counts go here, and anyone who wants to argue with the method will be able to see all of it.
In the meantime the argument does not need a statistic. You already know what a missed call on a Friday night costs you, because you have had one.
Talk to your agent